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How to Get the Customer to Share a Story
People by based on emotion and justify with logic, you know. People are more motivated by the fear of loss than the ability to gain. So if you can reframe that conversation from like, hay, here's all the things that you're going to get right if they don't respond to that story that ni just talked about your back pocket move,. it will help them think about what doing nothing actually does. We have a story at zumenfo, it's having strong data and the ability tot yyou know, news an access your market. That's table stakes. And if you're not doing that, you're falling behind.