A Marketers Guide to Becoming Technically Independent -- Clark Richey // Factgem
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Is There a Relationship Between Google Adwords and on-Line Advertising?
There's often eight, nine different data bases involved in that. In bringing that together can be a real challenge using our traditional technologies. We're running a new commerce product when we want to understand not only the credit each channel should be attributed for driving a new user, but also what's the value that one of those channels is driving on a per user basis. How would we go about solving that problem? Absolutely.
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