Messaging Strategies and Media Representation in Political Campaigns

A month out from the Voice referendum, according to the polls, the ‘Yes’ campaign is struggling. 

Across the board, they show a big lead for ‘No’ advocates and already many in the media are all but calling the outcome of the vote.

But beneath the headline numbers there’s a glimmer of hope for ‘Yes’.

The number of undecided voters, those not fully locked in to either side, is sitting in the millions - and both campaigns are doing all they can to win them over.

Today, national correspondent for The Saturday Paper, Mike Seccombe, on what we know about the undecided bloc, and what the polls really mean.

Socials: Stay in touch with us on Twitter and Instagram

Guest: National correspondent for The Saturday Paper, Mike Seccombe.

See omnystudio.com/listener for privacy information.