How I Changed My Life at Burberry and Apple

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Masters of Scale Cafe: Culture eats strategy for breakfast, right? So everyone wants a piece of this culture conversation. You all have been in the center of culture. Do you have a story about culture at Burberry or at Apple that was particularly evocative for you? I was leaving Burberry and going to Apple. And so a lot of time for the 60,000 employees to really kind of figure out who I was.

Eric Schmidt, Angela Ahrendts, and Dara Khosrowshahi — three legendary culture-setters — sit down with host Bob Safian to discuss how they’ve built and rebuilt great cultures at Apple, Uber, Google and more. Recorded live at the Masters of Scale Summit in San Francisco, the conversation delivers surprising stories, and counterintuitive lessons on authenticity, making mistakes, and how to build a unique culture that’s right for your business.

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