64. Using Email to Improve Volunteer Retention – Part 1
Volunteer Nation
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Introduction
Toby Johnson: I am going to talk about how to improve volunteer retention using email. This one is a two-parter because there's a little bit of not complexity but subtlety to this that I want to make sure you understand. He says he thinks folks sometimes have given up on email and think it doesn't have the kind of bling that maybe social media might or you're not getting good open rates. "I do think that email has a lot of potential for us," Toby adds.
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