5min chapter

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22. Kamala Harris, Joy and the Freedom Frame

FrameLab Podcast

CHAPTER

The Power of Joy and Freedom in Political Campaigns

This chapter examines the role of joy as a strategic element in political campaigning, with a focus on Kamala Harris's approach. It highlights how evoking happiness can be as impactful as anger and discusses the growing emphasis on freedom in political narratives to connect with voters effectively.

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