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I sat down with Peter Askew to dig into the story of how he accidentally ended up buying VidaliaOnions.com , and turned it into a direct-to-consumer onion business shipping over 100,000 pounds a year. Peter broke down how he built trust with farmers, set up fulfillment on a handshake deal, and eventually expanded the brand to include Onions.com as a premium domain.

We also talked about what makes farming partnerships so unique, the real power of type-in traffic to descriptive domain names, and why sometimes the best opportunities come from simply talking to the right person who “gets it.”