FranklinCovey On Leadership with Scott Miller cover image

Bill Bennett: Crafting Compelling Stories

FranklinCovey On Leadership with Scott Miller

CHAPTER

Reviving Marley: The Art of Storytelling

This chapter examines the essential skills needed for future success, emphasizing interpersonal communication and writing over technical abilities. The speaker shares their journey from executive to fiction writer, discussing their latest work 'Jacob T. Marley' and the creative process behind reimagining a classic character. Through reflection on narrative crafting and the importance of relatable human experiences, the chapter highlights how grounding fiction in real-life can enrich storytelling.

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