How to Create a Best Selling Idea

"I'm an overthinker. That's not a topic to me," he says. "The first thing i looked for when it came time to write my latest book, i looked at hundreds of different ideas, and the one i kept coming back to was overthinking." He uses three circles in his best selling idea diagram: 'You need an idea that you are personally connected to at a real level' To get someone excited about an idea if you're not excited about it first, is what I do.