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5min chapter
Algorithmic PPC Management
Data Skeptic
Is There a Cost Benefit to Optimizing Your Ads?
Fraud is a bit wackamil game, but over the years it's gotten harder to exploit. You might make a lot of money for weeks or a month, but as soon as someone finds you out, you're going to be cut. It's just not a long term business strategy. Maybe we cant even help google find them. And maybe they're helping with these rolls. So when you bring all that together, i mean, what's is there a cost benefit here? How big do i have to be before it's worth?"
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