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The proper way to talk shit about your competitors
Outbound Squad
Hubspot - How to Get Account Executives to Do More Prospecting
The way that you need to position your solution is you need to point out a flaw in the competitors solution by using your customer voice. So i'm going to share an example with you. This is something very close to what i got, and i'll remove the company name, of course, in a sales call. And cool part is i think i've won 90, over 90 % of the deals that we've competed on. That's pretty excited abou that.
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