From Brand Safety to Suitability with Michael Bishop and Rich Raddon
Open Market
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Evolving Brand Safety in Advertising
This chapter examines the transformation of brand safety systems from basic keyword reliance to advanced AI frameworks, analyzing the repercussions of the COVID-19 pandemic on content monetization. It emphasizes the importance of contextual relevance and the shift towards brand suitability in ensuring effective advertisement engagement while addressing challenges faced by different platforms.
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