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GTP has been used to suggest data for digital PR campaigns. Do they do any checks on the content, the answers that it comes up with? I think one of the things obviously working with journalists day in, day out and, you know, it used to be a journalist myself. If anyone knows anything about the libel laws in the UK, misquoting anyone is a genuine risk. It can sink a company, it could sink an agency if you get a libel suit slapped on you in the UK. You use it as a researcher. That's what it is.