Sanrio churns through 600 products every year. The japanese approach is, spray and pray. They're just lodge prodot, right? It's a we hat yo talked about this a come rond where it was. And imean, that's hello kitt's a perfect sample of it. So they have 20 thousand products san rio to day, like, separate from helokitty,. Just like trinkets. Athea, single es r like the equivalent of one. Aloca laughed, frankav, all these brands. But they have, that's how many products they have every year.

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