2min chapter

The Digiday Podcast cover image

Spotify’s Lee Brown talks up the platform’s latest advertiser pitch

The Digiday Podcast

CHAPTER

Spotify's Advertising Business Is Diversified

Spotify's advertising business is kind of two businesses in a way. There's advertising sold against music or the ads that run when people are listening to music on the platform. And obviously the ads that running when people are watching podcasts, too. How does the ad business breakdown in terms of share of revenue from ads against music versus share of Revenue from Ads Against Podcasts? Dan: I think our business is much more diversified than just those two.

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