450: Primal Storytelling: Marketing for Humans with Anthony Butler
Read to Lead Podcast
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The Primal Storytelling Formula
The formula itself is tribe plus primal urges and emotions plus story. All of those things together will help you create a primal story that is what a brand can use to go to market with. And it's more than telling great stories. Stories are literally to help you grow and sell. You know, it's not marketing from marketing sake.
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