India might be 100% electrified, but power fluctuations and outages are still rampant. A young man named Kuchos of Chitala Pali smelled a business opportunity in 1977. The then 27 year old borrowed a princely sum of one lakh rupees from his father to start We Guard. It was a uniquely Indian business proposition to meet a uniquely Indian problem.
In today’s episode for 18th February 2023, we explain how a uniquely Indian problem of voltage fluctuations led to the rise of a fast-moving electronic company (FMEG).