Key Metrics to Track

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n this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You’ll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and landing pages can turn more fans into ticket buyers. If you’ve ever wondered why your ads get clicks but not sales, this episode gives you the clarity you’ve been missing.

Key Topics Covered

• What CRO really means for sports teams and why it matters
• The difference between controllable and uncontrollable factors (hint: your ticketing software isn’t one of them)
• How to improve conversion rates through stronger copy, visuals, and offer clarity
• Why “Buy Tickets” beats “Click Here to Learn More” every time
• The importance of landing page congruency with your ads
• Tracking the right metrics: website visitors → buyers
• How email simplicity boosts conversions
• Why CRO isn’t magic—it’s math, momentum, and message clarity

Timestamps

00:00 — Introduction: What CRO is (and what it isn’t)
 01:06 — Breaking down conversion rate basics
 03:30 — What you can’t control (ticketing software headaches)
04:00 — What you can control: copy, creative, CTAs, and layout
05:49 — Metrics that matter: website traffic → single-game sales
07:00 — Email mistakes teams make and how to fix them
08:11 — Seasonal conversion rate trends and how to optimize
09:45 — Final thoughts + how to get help diagnosing your sales and marketing performance

Sound Bite Pulls

• “You only have one offer.”
• “One offer per landing page.”
• “They want to buy now.”
• “CRO isn’t magic. It’s math.”

Social Teaser Hooks

• “If your ads get clicks but not sales, the problem isn’t the targeting—it’s what happens after the click.”
• “Sports teams don’t need more traffic. They need more conversion.”
• “Stop overwhelming fans. One page. One offer. One clear next step.”

Call to Action

If this episode helped you understand CRO in a new light, share it with someone on your team who’s trying to sell more tickets or sharpen their digital marketing. If you want Jeremy to review your sales + marketing performance and uncover growth opportunities, you can always connect at SportsMarketingMachine.com.

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