#296: Important Sales Statements
The Advanced Selling Podcast
00:00
What's Your Ideal Client?
Brian Herr: What is your ideal client? And how do you frame that up? The second one, or first of mine, would be, i want to make a statement that distinguishes what a good client looks like and sounds like. He says if you're going to lay three statements on to a prospect, and only three, you have to take a stand around something.
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