AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Unpacking Customer Promises in B2B
The WARC Podcast
Customer Promises in Marketing
This chapter examines the findings of an 18-month study on the effectiveness of customer promises in marketing campaigns, revealing that value-driven promises significantly outperform brand positioning strategies. It also contrasts the approaches between B2B and B2C campaigns, highlighting a notable lack of customer promises in the B2B sector.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode