Hulu is a whole other animal, and I'm not sure that Hulu has defined a clear brand identity. Over the next five to 10 years for a streaming service to really be an impactful part in Disney's P&L, it's probably gonna have to be a global business. They're by far the leading company in terms of box office. The real money historically has come from downstream licensing of DVE, E-licence a movie while they sell them a DVD or broadcast networks.

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