
The artfulness of value exchange in marketing: Insights from a veteran marketer of 30 Years
Marketer of the Month
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How Do You Write About Cats?
So what were the inspirational source material for writing about cats? Almost all of it are the interviews that i've been doing. So every and i look at every interview that i do as a case history. Didn't know that when i was doing an interview ouow three years ago with jeff perkins, that that was going to become part of the book. I just wasn't sure where, where it was going to apply.
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