We should have gone premium, offerd the product for free. Yaght, and a bunch of users, and and conooand throttled your growth because people didn't even know you existed. So there's exact lesson learned, exactly. And then what's i continuedis e really crazy part. Bill gurley found us through a michael sotor adam dell, michael dell's brother. Of course, i knew adam when i lived in new york. I'd seblo eight at three in the morning. He found us, and then he told bill girly about it. This is all like, way before obers even around. But wi...