The Power of Reframes

I love that sense of I'm really not getting hypey with your offer actually looking at it from the customer's perspective. One of the sayings always have is, you know, whenever you're telling your story your story has got nothing to do with you. So Yeah, I think one of the most powerful reframes I've used that helps me is really believing people want to be sold. It will always feel good selling because it will it won't feel like selling. It'll feel like serving.

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