Some of the more progressive folks who are trying to get information in order to change their businesses or to change their direction, i don't know that they could explain it the way you and i are talking about it. They've kind of gone more towards like the open ended questioners. Like it's not a pick from these five options questioners. They're a an empty box for you to fill in your thoughts. It ends up being a scenario where you can, instead of just choosing from the cookie cutters that they've given you,. You cannot get a blank slate to fill inyour thoughts on something that that ii, i can definitely resonate with.