The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is There a Pipeline in the Room?

Sally Kohn: I like to look at pipeline in the room, which is something we used to do at sales for us back in the day. She says having that mindset is going to frame what type of event you need to do. "I think it just has so much impact on like the offer, which is what was the event about," she said.

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