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The Transformation of Podcasting: From Casual Chats to Media Enterprises
This chapter examines the evolution of a popular podcast, shifting from casual themes to deeper interviews and the establishment of a media company. It discusses the economic landscape of modern podcasting, creators' challenges, and the balancing act between content creation and business management. The conversation also highlights the complexities of celebrity culture, the dynamics of audience growth, and strategies for maintaining quality while expanding brand engagement.