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6min chapter
Feature interview: Esprit CEO William Pak
First Move with Julia Chatterley
Managing Costs and Supply Chains
William: As a part of our total retransformation of the brand in order to make things smooth to expand going forward. So we're focusing on four seasons, as you mentioned spring, summer, fall, winter and it's going to be based on core brand pillars like it's playful, modern, cool. And these are the pillars that Esprit was built on from 1970s, 80s, 90s,. which is what people remember. But in terms of inflation affecting the things that we're doing, we see that inflation has been peaking since about the middle of this year and declining continuously. Hopefully the central banks of the world are ahead of this so that we can avoid unnecessary
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