How 22,000 were persuaded to clean sewage
Nudge
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The Power of Simple Writing
The chapter emphasizes the importance of writing clearly and concisely using shorter, familiar words and sentences to enhance reader comprehension. It discusses how complexity in language can deter readers from engaging with the material, providing examples from various contexts. The chapter also explores the effectiveness of simple language in increasing engagement and likability of content, contrasting it with the use of overly technical terms in business contexts.
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