2min chapter

B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

Do You Have a Custom Direct Mail Program?

Those 80 accounts are going to get the absolute best treatment, highest level of personalization. So you might get a custom direct mail program and I'll use an example of Ash on my team ran this program where we identified we are in this account, but we need to actually expand to other departments. We're doing it one-to-one digital campaigns, micro sites that have content specific to each department that we're selling toThe list goes on.

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