4min chapter

Online Marketing Made Easy with Amy Porterfield cover image

#295: How To Create Atomic Habits with James Clear

Online Marketing Made Easy with Amy Porterfield

CHAPTER

The Plateau of Latent Potential

The hallmark of any compounding process is the greatest returns are delayed. Complaining about working on a habit for two or three months and not having the result that you want is kind of like complaining about heating an ice cube from 25 to 31 degrees and not melting it. The San Antonio Spurs NBA basketball team have a quote that hangs in their locker room. It says something to the effect of whenever I feel like giving up, I think about the stone cutter who takes their hammer and hits on the stone a hundred times without it cracking into. And then on the 101st blow, it breaks. So true, that was incredibly powerful for us.

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