6min chapter

In Growth We Trust: Marketing | Growth | Startups cover image

🔮 First 1,000 downloads, Grey hat tactics and Dopamine hits

In Growth We Trust: Marketing | Growth | Startups

CHAPTER

The Death of the Big Brand Ads

I'm always surprised at how shit they are and people put in so much effort to make a nice advert. A brand-focused ad is typically much more creative than a direct response-focused ad. I don't think you'll go away because you always have those big brands that I got. But it gets harder when you're on the up and you don't have the budget. It goes back to the debate like what's your brand versus performance mix.

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