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11min chapter
Ep 399: Mastering Meta Shops & Ad Instability – Expert Insights on Digital Advertising Trends | AKNF
DTC Podcast
Optimizing Campaigns for Meta and TikTok Shops
This chapter delves into the shift towards directing traffic to meta and TikTok shops for lower to mid-priced items, emphasizing the need to optimize campaigns for better performance and smoother customer journeys. The discussion covers the impacts, challenges, and strategies related to directing traffic to these platforms, highlighting significant growth in ad-to-cart rates and increased conversion rates within the shops.
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