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5min chapter
Bad news for protein bros: you might be getting scammed
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The Protein Paradigm: Culture and Consumption
This chapter examines the rise of protein-focused diets and their marketing, exploring the historical and cultural implications tied to protein consumption. It highlights the association of protein with masculinity and the societal pressures on men regarding dietary choices and body image.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode