5min chapter

Ahead of the Game cover image

2023 Trends in Digtal Marketing

Ahead of the Game

CHAPTER

Is There a Need for Data Scientists in Digital Marketing?

Neil Schaeffer is one of the world's leading speakers and authors on social media marketing. He believes companies will continue to look at social media not just as a way to generate traffic, but truly as a way for people to connect with each other. In 2022, compared to 2021, the share of traffic from social media that comprises my entire website traffic has fallen from a 2% to a 1%.

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