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4min chapter
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Uncensored CMO
Balancing In-House and Agency Marketing
This chapter explores the pros and cons of in-house marketing compared to external agencies, emphasizing the value of sustained partnerships. It discusses 'compound creativity' and how consistent relationships with agencies can lead to more innovative campaigns, illustrated by the metaphor of holding a bat loosely for greater effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode