Guest 08: Bill Schley. Master Your Messaging with Micro-Scripts.
The Art of the Brand
Harnessing the Power of Naming and Micro-Scripts in Branding
This chapter explores the significance of naming in branding, illustrating how effective names can function as micro-scripts that succinctly convey a brand's essence. Through historical examples, the discussion emphasizes the importance of simplicity and clarity in messaging to meet customer needs.
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