Two Million Years in Two Hours: A Conversation with Yuval Noah Harari
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Hacking Human Feelings
Most of the data collected on people is still above the skin. What we haven't seen yet, and that will be the real game changer, is going under the skin. Now feelings is a biological phenomena. They occur within our bodies, within our brains, not outside. So through my smout phone and my computer, the system knows where i go, who i meet, what i buy, what i watch, what i read. But they still don't know how i feel about all that. If i constantly watch particular shows on net flakes, it tells them something about me. And even if you do have enough kg b officers, then these people, these agents, i mean
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