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037 - Joe Natoli on OOUX (a sneak peak into our new course!)

The UX Level-Up

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The Proliferation of Processes

"Every part of OUX is flexible enough to take into account the reality of the situation, whatever it may be," he says. "I have a problem with processes that are fixed in stone and if you don't do it this way, it's not the right way." The team has been using O UX for electronic health records at healthcare giant Cigna.

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