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The Milk Road Show

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The Future of Sneaker Brands

Digital ownership is looking digital whether you actually own the thing or not right. What could happen if you go to a puma physical iRL event let's say in your local city? You scan a specific code or you maybe use token proof to show that you own those sneakers. Maybe if you're wearing the sneakers and can prove that you own the digital asset you get a bonus. It's great to see them just charging the typical price for a shoe 175 bucks for like a rare shoe that lines up.

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