259. From Segmentation to Personalization: The SciPlay Approach to Success
Deconstructor of Fun
Engaging Players in Social Casinos
This chapter examines the vital relationship between social casino companies and their players, emphasizing customer relationship management and the importance of personal connections in enhancing the gaming experience. It delves into the demographics and varying preferences of players, including the evolution of strategies to cater to international markets. Additionally, the discussion highlights the role of intellectual property in game development and the significance of innovation beyond just new features to improve player engagement and satisfaction.
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