Stacking Growth | The B2B Marketing Podcast cover image

S2 E56 - It's About Time We Talk Outbound | Jessica Watts

Stacking Growth | The B2B Marketing Podcast

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How to Get the Most Epic Tech Stack That Would Create No Revenue for You

I think there's value to just getting the tools and seeing what they can do in testing and trying. We kind of had carte blanche at jelly vision like we were early adopters of gong but then instead we've created this noise where now we have people fighting over attribution. I almost guarantee without having seen that analysis that you'll find inbound and outbound supporting one another so like everyone wants to say. There's only two places at a macro level where you get positive return on investment positive cap where pipeline and close rates are what you expect  and it's on high intent inbound andOutbound.

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