3min chapter

Founders cover image

#6 Sam Walton

Founders

CHAPTER

The Most Important Contact Ever Made Is Between Management and the Customer

The more you share profits with your associates, the more profit will accrue to the company. Satisfied, loyal, repeat customers are at the heart of Walmart's spectacular profit margins. Sam Walton was so obsessed with turning in a profit margin of 6% or higher that he ignored some of the basic needs of our people and I feel bad about it.

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