Branding Impact for Nonprofits

The challenges have come quickly in 2025, leaving many nonprofits at risk of losing funding. Donors could be impacted, too, amid job loss, tariffs, and inflation. The next step forward may not be obvious, but one thing is clear: this is no time to stand still. On this episode of the Go Beyond Fundraising podcast, we talk with Allegiance Group + Pursuant CEO Trent Ricker about how nonprofits can navigate the economic and social uncertainty this year has brought. He explains why leaning into this moment is critical to emerge stronger on the other side. As we learned with COVID and the Great Recession, challenges often reveal opportunities to do things differently. Ask how you can meet this moment for your constituents. Look for ways to build trust and invest in your brand to build lasting donor relationships.