The Importance of Optimism

The average rate of negative outcome for piercing is almost 30%. And we have done some research that we're going to publish that shows that we're less than 1%. That's on 10,000 piercings. We want to do it in the safest way possible. What are the first pairs of earrings you buy after you get pierced? Is it your first pair of diamond earrings? Is it a beautiful hoop? What are those? And then we want to have some fun with some of the whimsical designs. Like we just came out with today with our pride collection. But last night, when we launched it, I mean, we've almost sold out of these rainbow lightning bolts