Maximizing B2B Marketing through Targeted Advertising and Innovation Tools

“Memories are the architects of our identity,” says technologist Pau Aleikum Garcia, but they’re not permanent. Photos can be lost amid political unrest or natural disaster, while illnesses like Alzhemier’s can rob people of their past. He puts forward a novel solution — “synthetic memories,” or dreamlike visualizations of long-gone moments created through generative AI — and explores how it could reconnect families or even enhance cognitive abilities.

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