395 - When You Feel Your Only Shot on Social Media is to Become Someone Else, Do This Instead
Creative Pep Talk
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Create for the Unusual, the Outlier Type
LZ Granderson: Creativity isn't just a nice to have for them. It's a must because they don't have an option other than creating their own way that is custom fit to the unusual, you know, outlier type that they are. LZ: Forget millions of fans, forget a thousand true fans. Just go down to where are those 10 people? And I would suggest finding one person, a real human on the platform, the social media platform that you're going to choose and start making stuff for them with them in mind.
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