One simple mindset shift takes you from busy to profitable with Jason Spaull of Coastal Asbestos | #584
The Small Business Big Marketing Podcast with Tim Reid
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The Cascanza Protocol
I love that episode of Seinfeld, where George Cascanza does the opposite of everything. That's called the opposite, I think. So we invoked the Cascanza Protocol. And people would look at me like I was a weirdo, but I just had to make it happen. It was really slow and hard, but it was worth it.
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