Business of Sport cover image

Moritz Fürste: HYROX Co-Founder, ‘How we Built a Global Sporting Phenomenon' (Ep53)

Business of Sport

00:00

The Rise of Fitness Merchandising and Media

This chapter explores the evolving landscape of fitness merchandise and its impact on revenue generation, particularly in the U.S. market. It discusses the unique challenges and emotional connections within the fitness community while strategizing for future growth and media partnerships. Additionally, it examines how the emergence of new sports and athletes, especially in events like HYROX, is reshaping competitive dynamics and entertainment within the industry.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app