In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip.
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Best Moments:
(01:04) Stonyfield Organic's "Toxic Free Election Challenge" promotion
(02:06) NASA's initiative to recruit 50 social media influencers
(03:08) Halloween marketing strategies and effective emojis for subject lines
(05:45) Update on celebrity couple Ben Affleck and Jennifer Lopez
(07:20) Promotion of GuruConference, a free virtual email marketing event
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